Moving Prospects Through the Stages of Development
We hear all the time that it’s important to build relationships with donors, but what does that really mean? Building productive donor relationships means moving donors through the stages of the donor development cycle in a systematic and step-by-step way. Download our handy guide that walks you through each stage, what role staff play at each stage and where board members should take the lead. We also break down what milestones you’re looking for to know when each donor is ready to move to the next stage. Here’s to no more wondering “when’s the right time to ask for the gift?”
Amy Varga is a beloved fundraising trainer, coach and consultant. She and her team at The Varga Group have guided over a hundred nonprofit clients to raise millions of dollars through their services in capital campaign counsel, major gifts training, leadership coaching, and board development projects.